Born from the desire to showcase the parallels between the worlds of high-end automobiles and of premium whisky, Coachbuilt draws on the shared values of craftsmanship and engineering to introduce luxury and elegance to blended whisky.
Aligning with the philosophy of coachbuilding, Coachbuilt is engineered through the amalgamation of expertly selected whiskies from the five different regions of Scotland to create an exquisite blend.
The connection between the art of engineering a premium, balanced blended whisky and the timeless craft of coachbuilding is typified by the partnership of Coachbuilt's founders and CEO George Koutsakis and brand ambassador Jenson Button.
Jenson Button, a bone-fide master of Formula 1 racing and motorsport in general, naturally fulfilled the role of representing the brand that championed engineering expertise at the most premium level. Together with George Koutsakis's exceptional whisky knowledge and years industry experience, they formed a partnership that is geared up to race out of the blocks to bring Coachbuilt to life.